B-oo-levard^® Tariff Modeling
and Simulation - ensuring Success and Profitability

B-oo-levard® provides the right platform to
efficiently simulate innovative Marketing Ideas
If Marketing wants to better plan new services, products, tariff plans, and marketing campaigns they need a tool to provide answers to such crucial questions like “what will happen under each potential tariff plan if the customer makes the same calls?“, “will this revenue sharing agreement contribute an acceptable profit for us?“, ”is this product profitable?”, “what is the bottom line effect if we allow this rate plan for a specific market segment or a certain corporate customer?“, ”what would be the effects of our competitor’s rate plans if applied to our subscribers?” …

B-oo-levard® enables marketing for simulating scenarios about services, products, new tariff plans or campaigns based on historical or artificial usage data of the targeted group and user defined parameters. B-oo-levard® shows bottom line results of new tariff models before they are actually on the market. B-oo-levard® provides sound analysis of unlimited “what-if” scenarios in an efficient manner with reliable results especially for situations where usage patterns of different subscriber segments need to be handled.

B-oo-levard® supports preparing any revenue sharing
agreement or corporate customer contract
B-oo-levard® allows to completely calculate any kind of revenue sharing model – on the pricing side as well as regarding the cost. Whether this is a straight forward percentage-of-revenue deal, a price-tag model or a complex step function based on any criteria – with B-oo-levard® the revenue, its shares and the associated cost as well can be determined in configurable “what-if” – scenarios. That’s the way how to make sure agreements will be profitable.

This is as well true for calculating the revenue and cost for new or existing corporate customers. Just use the B-oo-levard® SelfAssemblyProcess to specify all potential pricing models the sales force is discussing with the customer – apply those against existing or created event data records and see what scenarios will provide positive bottom-line numbers.

B-oo-levard®’s unique Capabilities
secure the success of your Marketing Ideas
B-oo-levard® allows the simulation of new tariff models or campaign scenarios based on real or “artificial” event data records; possible input parameters include the specifications of the services, products, and the new tariff(s) and campaigns, selection of the subscriber group(s) relevant for the analysis, percentage(s) of subscribers that will switch from relevant segments, projected percentage change(s) in the number of subscribers, projected percentage change(s) in ARPU, definition of cost relevant to using the respective services or products etc.

What ever the new marketing idea for products, services, rate plans or campaigns is – with B-oo-levard® you can simulate bottom line effects and ensure that only profitable services and tariffs will be offered. With B-oo-levard® and a few clicks marketing dreams will become proven services, products, prices, and campaigns.

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